Privacy Policy

Last Updated: 01/04/2026

1. Who we are

Smartier Group LTD, trading as Hertfordshire Fencing (“we”, “us”, “our”), operates this website. We are a company registered in England and Wales under number 12139326, with our registered office at 132 Stanborough Green, Welwyn Garden City, England, AL8 6XJ. For data protection law, we are the “controller” of your personal data.

Contact: [email protected]

2. What data we collect

We only collect what we need to run our business and provide you with our products and services:

  • Name
  • Delivery and billing addresses, plus any access notes
  • Email address
  • Phone number
  • Financial information (such as credit/debit card details, which are processed securely by our payment providers)
  • Messages you send us through forms, emails, or phone
  • Technical data (such as your IP address, browser type, and how you interact with our website)

We do not intentionally collect special category data.

3. How we collect your data

  • Directly from you when you place an order, create an account, fill out a contact form, or communicate with us.
  • Automatically via cookies and similar technologies when you browse and interact with our website.

4. How and why we use your data, and our legal bases

We process your personal data to:

  • Process and deliver your order, take payments, and send you order confirmations and delivery updates. Legal basis: Performance of a contract.
  • Respond to your enquiries, provide customer support, and manage any returns or warranty claims. Legal basis: Performance of a contract and Legitimate interests.
  • Send you marketing communications about similar products or services (if you have previously bought from us, under “soft opt-in”), or if you have explicitly signed up for our newsletter. You can opt out at any time. Legal basis: Legitimate interests or Consent.
  • Improve our website and services by analyzing how visitors use our site. Legal basis: Legitimate interests.
  • Keep accurate business records and comply with our legal and tax obligations. Legal basis: Legal obligation.

5. Cookies and similar technologies

We use essential cookies to make our website work securely, such as allowing you to use a shopping cart and checkout. We also use non-essential cookies to understand website traffic and improve your experience. You can easily manage your preferences, and opt-out of non-essential cookies at any time by using the cookie banner on our website.

6. Who we share your data with

We do not sell your personal data. We only share it with trusted third parties to help us run our business, including:

  • Service providers acting on our instructions, such as secure payment gateways, website hosting platforms, and IT support.
  • Delivery and courier partners who need your name, address, and contact number to deliver your goods.

Where any provider is based outside the UK, we ensure your data is protected using appropriate safeguards, such as an adequacy decision or approved standard contractual clauses.

7. Security

We apply technical and organisational measures to keep your data secure, including SSL encryption for payments, access controls, and secure servers. While we take strong precautions to protect your data, no system is perfectly secure. If a personal data breach creates a risk to you, we will notify the ICO within 72 hours where required and contact you without undue delay if the risk is high.

8. How long we keep your data

We keep your order records and related communications for as long as necessary to fulfill the purposes outlined in this policy. For tax, accounting, and legal purposes, we are generally required to keep basic information about our customers (including contact, identity, and transaction data) for six years after they cease being customers. After this period, we will securely delete or anonymise your data.

9. Your rights

You have the following rights under UK GDPR:

  • Access your personal data.
  • Rectify inaccurate or incomplete data.
  • Erase data in certain circumstances.
  • Restrict processing in certain circumstances.
  • Portability of data you provided to us (where processing is based on contract or consent and carried out by automated means).
  • Object to processing based on our legitimate interests or for direct marketing.
  • Withdraw consent at any time, where we are relying on consent to process your data.

To exercise any of your rights, please contact us at [email protected]. We may ask for information to verify your identity. If you are unhappy with how we have handled your data, you have the right to complain to the UK Information Commissioner’s Office at ico.org.uk.

10. Children

Our website and services are intended for people aged 18 and over. We do not knowingly collect data from children.

11. Third-party links

Our website may include links to other websites. Those sites have their own privacy policies. We do not control these websites and are not responsible for their content or their handling of your data.

12. Automated decisions

We do not carry out automated decision-making or profiling that produces legal or similarly significant effects on you.

13. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The “Last Updated” date at the top shows when it was last changed.

14. Contact

For any questions or privacy-related requests, please contact: [email protected]